Behind every brand there is a person or a group of people who started it. With Buff you will find a Catalan businessman by the name Joan Rojas. In 1946, in Barcelona, Spain, Joan was born into the Rojas family textile business. With a rich knowledge and understanding of textile manufacturing that dates back to 1927- when the Rojas family founded their factory, Joan would continue the tradition of innovation when he founded BUFF®. An idea that hatched while touring the country roads of Catalonia around Igualada on his motorcycle – Joan’s demand for a warmer, more protective solution to the sun, wind, and cold became the foundation of The Original BUFF® Multifunctional Headwear product.