Electric is a premium sunglass, snow goggle, and accessories company that has been rocking since 2000. ELECTRIC is defined by its iconic volt logo and has deep roots in action sports, music and fashion. Founded in San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter. Building a brand that they could be proud of and having fun was their original mission. Electric Visual is today part of the Volcom family and The Board Basment offers a range of cool sunglasses and Electric goggles at a discounted price! Grab yourself a Electric bargain today and look badass tomorrow!