Founded in Redmond, Washington, in late 1992, Ride hit the market with a vision, to create a snowboard company on the basis of uncompromised fun. Today, based in Seattle, Ride continues to stay true to its original goals. Offering a full range of quality ride snowboards, ride boots, ride bindings & apparel, Ride has worked tirelessly to maintain its distinct brand identity, push the limits of product innovation, and has firmly established itself as a leader in the snowboard industry. Ride is dedicated to meaningful innovation, burning through the hype to find real technologies that address individual rider needs. Ride for less with The Board Basement.