Yeti is one of the best outdoor lifestyle brands providing premium coolers and drinkwear. In 2006 two brothers, Roy and Ryan, were fed up with the poor quality of coolers. They chose to make their own high end alternative designed to be used every day. Yeti products are built for serious outdoor enthusiasts who want excellent quality coolers and drinkware. Their product innovation comes from first-hand experience. The Yeti products are built to last and will keep your contents ice-cold, even in the hottest conditions. Yeti products are built for the wild.